Institute of Media Monitoring
The Institute of Media Monitoring is a 100% Polish technology company that has been providing top-quality media monitoring and analysis solutions for over two decades. Our tools and technologies are developed entirely in Poland by our programmers, analysts, and media researchers. All capital, taxes, and know-how remain in Poland – with no transfer of data, intellectual property, or profits abroad. Every złoty spent by public institutions on our services returns to the Polish economy through salaries, taxes, and investments in the development of domestic technologies.
IMM has been building analytical tools and conducting comprehensive media coverage research for 25 years. Currently, it is the largest media monitoring company in Poland. Since 2008, it has also offered its services in Romania under the mediaTRUST brand, where it quickly became a leader. IMM supports companies, institutions, and personal brands in effectively measuring and reporting external communication results, planning strategies, and countering image crises. The company integrates publication results from all media types into a single tool, including advertising, as the only one on the market. It prepares sponsorship reports and qualitative and statistical analyses. IMM serves thousands of clients in Poland and abroad – international corporations, small businesses, institutions, public administration, NGOs, PR agencies, marketing agencies, and personal brands. IMM’s monitoring covers press, radio, television, websites, social media, as well as podcasts and video channels.
We are trusted by over
4000 companies from around the world!
For over a decade, we have been a member of an elite international organisation FIBEP (Federation Internationale des Bureaux d’Extraits de Presse), which associates media monitoring companies from all over the world.
We have partnered for many years the Responsible Business Forum (FOB). Our CSR objective consists in a sustainable growth based on good relations with clients, partners, employees and stakeholders. We have pursued the objective through supporting non-profit actions, measuring clients and employees satisfaction, fostering good practices in media monitoring industry and enforcing a responsible personnel policy. IMM management comprises of women in over 50%.
We work for international corporations, small companies, institutions and public administration, NGOs, PR agencies, marketing agencies, artists and sports people. We constantly innovate our solutions thanks to which we are able to fulfil the expectations of our clients.
The IMM Bulletin is an online information service containing a thematic overview and analysis of selected media materials. The Bulletin is a periodical publication within the meaning of Article 7(2)(1) of the Act of 26 January 1984 and Article 11 of the Act of 4 February 1994 on copyright and related rights. The editorial office of the IMM Bulletin is located at the registered office of the Publisher – Instytut Monitorowania Mediów S.A.: ul. Przyokopowa 33, 01-208 Warsaw. Editor-in-chief of the IMM Bulletin: Paweł Sanowski.
The Media Monitoring Institute S.A. has obtained funding under the European Funds Programme for Modern Economy for the implementation of a project entitled: “Development of a machine learning-based tool for thematic grouping of media publications and effective determination of their relevance to the customer”.
The project aims to develop an Advanced Classification System (ACS) for monitored media materials relating to a given brand or issue.
Find out why so many brands around the world trust us!
I cannot imagine managing communications without effective media monitoring. A brand’s reputation is built not only by what it says about itself, but, above all, by what others say about it. The IMMapp application allows me to keep track of publications concerning T-Mobile in real time, analyze trends, and identify topics that could impact our image. It is also a key tool for crisis communications.
We collaborate with IMM on media monitoring, covering the press, the internet, radio and television stations, and social media. The monitoring results are delivered daily in the form of a customized bulletin containing brief summaries of the clippings, as well as through periodic (weekly and monthly) in-depth quantitative and qualitative reports. The services provided by IMM are carried out with due diligence, in accordance with our guidelines, and meet the Ministry’s requirements. Our cooperation with IMM is proceeding smoothly, and the quality of their services is entirely satisfactory. In situations requiring urgent intervention or a prompt response, the Communications Department can rely on ongoing support from a dedicated account manager and the timely delivery of media materials.
The Internal Communications Agency (Veolia Centrum Usług Wspólnych Sp. z o.o.) collaborates with IMM for media monitoring services (covering press, the internet, radio, and television). As part of this partnership, we have continuous access to a platform that allows us to track publications in real time, and we receive daily, customized email bulletins (prepared according to our specific guidelines). Furthermore, whenever the need arises, we can always count on prompt and professional support from the IMM team. All services are delivered reliably and in line with our expectations. We highly recommend Instytut Monitorowania Mediów S.A. as a proven and dependable business partner.
We thank you for our long-standing and excellent collaboration. Daily media monitoring provided by IMM allows us to stay current on market trends and CSRinfo's media exposure. We also thank you for your invaluable support in implementing our research projects.
The advantages of IMM's services include a broad database of monitored sources, an intuitive and comprehensive platform enabling the creation of reports and summaries, and a high standard of customer service. We highly value our collaboration with IMM and recommend the Institute as a reliable, flexible, and trustworthy business partner.
Thanks to comprehensive analyses, the Polish Tourist Organisation (POT), as well as participating entities such as sports clubs and organizations, received detailed data on Poland's presence in foreign media, in the context of the performances of Polish athletes and teams participating in international competitions.
