Monitor your competitors’ advertising activity on an ongoing basis. Receive notifications about new ads. Verify media plan implementation. Monitor budgets and reach. Familiarize yourself with advertising creatives, draw inspiration from them, and prevent unintentional plagiarism. Compare your advertising activity with other communication efforts. Assess your brand’s media strength against the competition. Based on this, select the most effective promotional channels and plan new budgets.
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adMonit tool is a convenient way for monitoring and analysing the competition’s new advertising campaigns in one application. You will quickly check the correctness of the execution of media plans according to brands and industries and you will be able to plan the advertising budget. You will also receive access to a bank of RTV spots and press ads from archived advertising campaigns.
You will receive notifications about new campaigns within 48 hours of the first ad broadcast. The next ones will be available already in a few hours since their broadcast in media.
Advertising expenditure data are given according to the official price lists (net values) of radio and television stations and press. You will be provided with a range of parameters describing the advertisements. You can develop reports on your own or to order them with IMM.
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You can combine the monitoring of advertisements with the monitoring of content at any time and browse the combined monitoring results in IMM Platform. You will find all data for analyzing marketing activities in one tool.
Energy companies are major players in the advertising market. They often sponsor sporting events, run campaigns promoting eco-friendly solutions for homes, and advertise during various promotions. Which of them calls the shots? The adMonit IMM team took a closer look at the press, radio and television advertisements of Poland’s largest energy production companies. The following companies were analysed: Orlen, Energa, Enea, PGE, Tauron and Veolia.
Find out why so many brands around the world trust us!
I cannot imagine managing communications without effective media monitoring. A brand’s reputation is built not only by what it says about itself, but, above all, by what others say about it. The IMMapp application allows me to keep track of publications concerning T-Mobile in real time, analyze trends, and identify topics that could impact our image. It is also a key tool for crisis communications.
We collaborate with IMM on media monitoring, covering the press, the internet, radio and television stations, and social media. The monitoring results are delivered daily in the form of a customized bulletin containing brief summaries of the clippings, as well as through periodic (weekly and monthly) in-depth quantitative and qualitative reports. The services provided by IMM are carried out with due diligence, in accordance with our guidelines, and meet the Ministry’s requirements. Our cooperation with IMM is proceeding smoothly, and the quality of their services is entirely satisfactory. In situations requiring urgent intervention or a prompt response, the Communications Department can rely on ongoing support from a dedicated account manager and the timely delivery of media materials.
The Internal Communications Agency (Veolia Centrum Usług Wspólnych Sp. z o.o.) collaborates with IMM for media monitoring services (covering press, the internet, radio, and television). As part of this partnership, we have continuous access to a platform that allows us to track publications in real time, and we receive daily, customized email bulletins (prepared according to our specific guidelines). Furthermore, whenever the need arises, we can always count on prompt and professional support from the IMM team. All services are delivered reliably and in line with our expectations. We highly recommend Instytut Monitorowania Mediów S.A. as a proven and dependable business partner.
We thank you for our long-standing and excellent collaboration. Daily media monitoring provided by IMM allows us to stay current on market trends and CSRinfo's media exposure. We also thank you for your invaluable support in implementing our research projects.
The advantages of IMM's services include a broad database of monitored sources, an intuitive and comprehensive platform enabling the creation of reports and summaries, and a high standard of customer service. We highly value our collaboration with IMM and recommend the Institute as a reliable, flexible, and trustworthy business partner.
Thanks to comprehensive analyses, the Polish Tourist Organisation (POT), as well as participating entities such as sports clubs and organizations, received detailed data on Poland's presence in foreign media, in the context of the performances of Polish athletes and teams participating in international competitions.
