With the IMMgeo tool, you can see how AI describes your brand and whether it considers it in product or service recommendations. You’ll also learn about the most valuable sources cited by AI Search and the specific content used to generate chatbot responses.
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The new IMM tool lets you query responses from Chat GPT, Google AI Overview, Claude, Deepseek, Gemini, Perplexity, and Grok. Search results are available in tables and can be downloaded as charts or an .xls report.
Monitor your brand’s visibility – the higher your rankings for search queries, the better your Brand Score (AI Visibility). This score reflects how often your brand is recommended in high positions by AI Search. This metric quickly assesses the level of accessibility to your brand information in responses generated by various LLMs.
The “Average Position” indicator shows the average position occupied in all monitored AI tools for queries entered in IMMgeo over a given period of time.
Check how comprehensive image, content, e-PR and broadly defined SEO/GEO activities influence changes in brand visibility in individual AI Search tools.
IMMgeo lets you know when your brand started receiving more recommendations in its industry. By date, you can also link sources and content that had a real impact on improving your brand’s AI Visibility.
Brands with the highest share of voice are noticed more quickly and easily by AI search users when actively searching for products or services.
Check how often AI recommends your brand over competitors and what brand characteristics are highlighted in specific AI search models. Discover what’s missing from these descriptions and access relevant sources to add or update them. Acquire new customers and increase sales by systematically maintaining brand visibility and building a strong position in modern, conversational search engines.
Explore all the websites that have the greatest impact on AI’s knowledge of the monitored brand and its competitive landscape. See what content describes your brand and its competitors, and what keywords and topics appear there. Group results by domain. Obtain a ranking of the media most frequently cited by AI tools in a given industry. Learn where to prioritize content distribution and promotion.
Receive answers to all queries entered in IMMgeo, along with information on whether the brand being analyzed is included. See what competitors are appearing there. Learn where AI models draw their knowledge from when providing answers and what exactly they’re saying about your brand and your competitors.
Don’t waste time querying different tools and saving results yourself. With IMMgeo, you get an archived, complete database of answers you can always return to.
Find out why so many brands around the world trust us!
I cannot imagine managing communications without effective media monitoring. A brand’s reputation is built not only by what it says about itself, but, above all, by what others say about it. The IMMapp application allows me to keep track of publications concerning T-Mobile in real time, analyze trends, and identify topics that could impact our image. It is also a key tool for crisis communications.
We collaborate with IMM on media monitoring, covering the press, the internet, radio and television stations, and social media. The monitoring results are delivered daily in the form of a customized bulletin containing brief summaries of the clippings, as well as through periodic (weekly and monthly) in-depth quantitative and qualitative reports. The services provided by IMM are carried out with due diligence, in accordance with our guidelines, and meet the Ministry’s requirements. Our cooperation with IMM is proceeding smoothly, and the quality of their services is entirely satisfactory. In situations requiring urgent intervention or a prompt response, the Communications Department can rely on ongoing support from a dedicated account manager and the timely delivery of media materials.
The Internal Communications Agency (Veolia Centrum Usług Wspólnych Sp. z o.o.) collaborates with IMM for media monitoring services (covering press, the internet, radio, and television). As part of this partnership, we have continuous access to a platform that allows us to track publications in real time, and we receive daily, customized email bulletins (prepared according to our specific guidelines). Furthermore, whenever the need arises, we can always count on prompt and professional support from the IMM team. All services are delivered reliably and in line with our expectations. We highly recommend Instytut Monitorowania Mediów S.A. as a proven and dependable business partner.
We thank you for our long-standing and excellent collaboration. Daily media monitoring provided by IMM allows us to stay current on market trends and CSRinfo's media exposure. We also thank you for your invaluable support in implementing our research projects.
The advantages of IMM's services include a broad database of monitored sources, an intuitive and comprehensive platform enabling the creation of reports and summaries, and a high standard of customer service. We highly value our collaboration with IMM and recommend the Institute as a reliable, flexible, and trustworthy business partner.
Thanks to comprehensive analyses, the Polish Tourist Organisation (POT), as well as participating entities such as sports clubs and organizations, received detailed data on Poland's presence in foreign media, in the context of the performances of Polish athletes and teams participating in international competitions.
