With the application IMMapp you can manage the publications on your products and your industry directly from your phone. With our application, you can remotely follow the media monitoring results not only from the Internet and social media but also from press, radio and television. All in one place! Currently, there is only one such tool on the Polish market for monitoring of all media types on the phone.
Are you a fan of podcasts and audiobooks? With IMMapp, you don’t have to read all the monitored publications – you can also listen to them! Now, you are up to date with the media release even with a phone in your pocket! It just takes activating AUDIO option found next to a given publication and the speech synthesizer will present the monitored content.
With IMM, you can manage communication activities even more effectively! With the activated PUSH option, you are the first to know about what is happening in the media – from your own phone. The application signalises it each time when the media brings any new piece of news about a given subject.
You can instantly react to social media interactions, share the effects of communication activities with your co-workers and stakeholders and prevent the image crisis situations. The option SHARE enables to immediately share the monitored content with others, using the most popular communicators installed on the user’s device.
Apart from the Advertising Value Equivalent (AVE), which expresses the sum of money which would have to be spent on publishing or broadcasting a given piece of information if it was an advertisement, or the reach, which indicates the number of potential contacts with the media release (reach), the automatic colour-coding of publications enables the IMMapp to indicate if a given material is positive (green colour), neutral (grey colour) or negative (red colour) in the angle of the monitored subject.
In the application, you can constantly verify progress of communication – using simple charts you can check the quantity and AVE of publications for selected catalogues over a week, a month or any other freely chosen timeframe and also the percentage of publications of negative, neutral and positive sentiment.
Find out why so many brands around the world trust us!
I cannot imagine managing communications without effective media monitoring. A brand’s reputation is built not only by what it says about itself, but, above all, by what others say about it. The IMMapp application allows me to keep track of publications concerning T-Mobile in real time, analyze trends, and identify topics that could impact our image. It is also a key tool for crisis communications.
We collaborate with IMM on media monitoring, covering the press, the internet, radio and television stations, and social media. The monitoring results are delivered daily in the form of a customized bulletin containing brief summaries of the clippings, as well as through periodic (weekly and monthly) in-depth quantitative and qualitative reports. The services provided by IMM are carried out with due diligence, in accordance with our guidelines, and meet the Ministry’s requirements. Our cooperation with IMM is proceeding smoothly, and the quality of their services is entirely satisfactory. In situations requiring urgent intervention or a prompt response, the Communications Department can rely on ongoing support from a dedicated account manager and the timely delivery of media materials.
The Internal Communications Agency (Veolia Centrum Usług Wspólnych Sp. z o.o.) collaborates with IMM for media monitoring services (covering press, the internet, radio, and television). As part of this partnership, we have continuous access to a platform that allows us to track publications in real time, and we receive daily, customized email bulletins (prepared according to our specific guidelines). Furthermore, whenever the need arises, we can always count on prompt and professional support from the IMM team. All services are delivered reliably and in line with our expectations. We highly recommend Instytut Monitorowania Mediów S.A. as a proven and dependable business partner.
We thank you for our long-standing and excellent collaboration. Daily media monitoring provided by IMM allows us to stay current on market trends and CSRinfo's media exposure. We also thank you for your invaluable support in implementing our research projects.
The advantages of IMM's services include a broad database of monitored sources, an intuitive and comprehensive platform enabling the creation of reports and summaries, and a high standard of customer service. We highly value our collaboration with IMM and recommend the Institute as a reliable, flexible, and trustworthy business partner.
Thanks to comprehensive analyses, the Polish Tourist Organisation (POT), as well as participating entities such as sports clubs and organizations, received detailed data on Poland's presence in foreign media, in the context of the performances of Polish athletes and teams participating in international competitions.
