Valuable data from the monitoring of all media is only the beginning. In IMM, we translate them into strategic information presented as transparent reports. Our analyses accurately evaluate media power of brands, media image of companies and the effectiveness of a communication strategy.
We are trusted by over
4000 companies from around the world!
In IMM reports you will find numerous inspirations for communication, you will check the position in media, plan promotional activities and identify your customers needs. Reliable reports are compiled based on numerous indices (e.g. overtone, reach, advertising value equivalent, social media engagement), and they are developed by a team of specialists.
With the IMM report you will evaluate the legitimacy of carrying out the sponsorship activities. You will get full data verifying the image potential of a team or an athlete. You will analyze the media coverage of the sponsored event and its impact on the value of the promoted brand. In our research, we demonstrate the value of involvement and return on investment in sponsorship.
The IMM Group demonstrated the highest level of professionalism. The reports provided were always substantive, detailed, and based on reliable data. The team's punctuality and reliability also deserve special recognition.
We analyze millions of sports-related publications. We track the presence of athletes in all types of media in Poland and abroad. Based on the results of the monitoring, we present the sponsorship potential of athletes, including juniors, and also changes in the popularity of the analyzed sports disciplines. We help to select a sponsorship project that corresponds to the values of the promoted brand.
Thank you very much for the report – based on the publication of information about it, many people and companies contacted me asking how I did it and who to contact.
Our team of specialised industry analysts develops individual reports in line with a customer’s guidelines or recommends author solutions adjusted to specific research objectives.
With the analyses based on social media monitoring, you will extend the reach to a target group, identify new overlapping areas with customers, meet the influencers and establish contacts with the opinion leaders.
IMMdetector is a periodic research conducted by a team of IMM analysts specializing in narrative evaluation, tracking disinformation, and fake news published in the media. This study includes narrative tracking, active source mapping, emotion analysis, and identification of potential risks and threats.
We are the only 100% Polish company capable of fully mapping disinformation phenomena – from source to impact on public opinion.
Use our tools and additional services to save time and constantly optimise costs of labour for daily media reviews, writing summaries and making translations.
Find out why so many brands around the world trust us!
I cannot imagine managing communications without effective media monitoring. A brand’s reputation is built not only by what it says about itself, but, above all, by what others say about it. The IMMapp application allows me to keep track of publications concerning T-Mobile in real time, analyze trends, and identify topics that could impact our image. It is also a key tool for crisis communications.
We collaborate with IMM on media monitoring, covering the press, the internet, radio and television stations, and social media. The monitoring results are delivered daily in the form of a customized bulletin containing brief summaries of the clippings, as well as through periodic (weekly and monthly) in-depth quantitative and qualitative reports. The services provided by IMM are carried out with due diligence, in accordance with our guidelines, and meet the Ministry’s requirements. Our cooperation with IMM is proceeding smoothly, and the quality of their services is entirely satisfactory. In situations requiring urgent intervention or a prompt response, the Communications Department can rely on ongoing support from a dedicated account manager and the timely delivery of media materials.
The Internal Communications Agency (Veolia Centrum Usług Wspólnych Sp. z o.o.) collaborates with IMM for media monitoring services (covering press, the internet, radio, and television). As part of this partnership, we have continuous access to a platform that allows us to track publications in real time, and we receive daily, customized email bulletins (prepared according to our specific guidelines). Furthermore, whenever the need arises, we can always count on prompt and professional support from the IMM team. All services are delivered reliably and in line with our expectations. We highly recommend Instytut Monitorowania Mediów S.A. as a proven and dependable business partner.
We thank you for our long-standing and excellent collaboration. Daily media monitoring provided by IMM allows us to stay current on market trends and CSRinfo's media exposure. We also thank you for your invaluable support in implementing our research projects.
The advantages of IMM's services include a broad database of monitored sources, an intuitive and comprehensive platform enabling the creation of reports and summaries, and a high standard of customer service. We highly value our collaboration with IMM and recommend the Institute as a reliable, flexible, and trustworthy business partner.
Thanks to comprehensive analyses, the Polish Tourist Organisation (POT), as well as participating entities such as sports clubs and organizations, received detailed data on Poland's presence in foreign media, in the context of the performances of Polish athletes and teams participating in international competitions.
Get to know our app
With IMMapp, you can manage all your product and industry publications from your smartphone. With us, you can track mobile results not only from the internet and social media, but also from print, radio, and television. Everything in one place! It’s currently the only mobile app on the Polish market that allows you to monitor all types of media.
