Monitoring of contents published in social media is an indispensable tool for each specialist dealing with public relations, communication, marketing and taking care of the image of companies and brands.
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Are you looking for influencers, micro-influencers or new ambassadors for your marketing campaign? Social media monitoring will help you find authors who publish engaging content on topics related to your brand. Thanks to social media monitoring, you can also measure the effectiveness of your influencer marketing campaigns.
In real-time marketing, speed of response is crucial. Thanks to social media monitoring, you can keep track of events in a given industry on an ongoing basis, which will enable you to quickly spot emerging trends. Effectively search for content that will inspire you to create viral creations.
Our experience of many years and also author solutions guarantee that media monitoring results will be free of spam. With useful IMM functionalities, you will save time, which you can spend on active building of the image of your organisation and brands on the Internet.
Media monitoring results are updated in real time, media items are available in IMM service immediately after their publication. A developed system of alerts helps to stay up to date with mentions in media and effectively prevent crisis situations.
With the IMM platform, I have complete control over my brand's media and online presence. Reporting is surprisingly precise and fast.
You will download reports conveniently from IMM Platform and in the Analytics Module you will easily analyse all opinions and comments. You can easily go from any chart to source materials and check the most valuable items or those requiring the most rapid anti-crisis actions. You can also join the discussion in real time and answer the Internet user’s questions.
Free of charge Analytics Module is designed for the purpose of easy statistical analyses enabled by interactive charts. You get easy access to important indices, e.g. engagement in social media, advertising value equivalent, reach and overtone. In the Module, you can freely benchmark the selected brands and media back to two years ago. You can save each chart and table with one click only.
With the newsPoint application, you can individually set up monitoring of the internet and social media according to phrases of your choice. You can add an unlimited number of keywords to monitor your brand online. This allows you to search for information precisely and eliminate worthless material.
Find out why so many brands around the world trust us!
I cannot imagine managing communications without effective media monitoring. A brand’s reputation is built not only by what it says about itself, but, above all, by what others say about it. The IMMapp application allows me to keep track of publications concerning T-Mobile in real time, analyze trends, and identify topics that could impact our image. It is also a key tool for crisis communications.
We collaborate with IMM on media monitoring, covering the press, the internet, radio and television stations, and social media. The monitoring results are delivered daily in the form of a customized bulletin containing brief summaries of the clippings, as well as through periodic (weekly and monthly) in-depth quantitative and qualitative reports. The services provided by IMM are carried out with due diligence, in accordance with our guidelines, and meet the Ministry’s requirements. Our cooperation with IMM is proceeding smoothly, and the quality of their services is entirely satisfactory. In situations requiring urgent intervention or a prompt response, the Communications Department can rely on ongoing support from a dedicated account manager and the timely delivery of media materials.
The Internal Communications Agency (Veolia Centrum Usług Wspólnych Sp. z o.o.) collaborates with IMM for media monitoring services (covering press, the internet, radio, and television). As part of this partnership, we have continuous access to a platform that allows us to track publications in real time, and we receive daily, customized email bulletins (prepared according to our specific guidelines). Furthermore, whenever the need arises, we can always count on prompt and professional support from the IMM team. All services are delivered reliably and in line with our expectations. We highly recommend Instytut Monitorowania Mediów S.A. as a proven and dependable business partner.
We thank you for our long-standing and excellent collaboration. Daily media monitoring provided by IMM allows us to stay current on market trends and CSRinfo's media exposure. We also thank you for your invaluable support in implementing our research projects.
The advantages of IMM's services include a broad database of monitored sources, an intuitive and comprehensive platform enabling the creation of reports and summaries, and a high standard of customer service. We highly value our collaboration with IMM and recommend the Institute as a reliable, flexible, and trustworthy business partner.
Thanks to comprehensive analyses, the Polish Tourist Organisation (POT), as well as participating entities such as sports clubs and organizations, received detailed data on Poland's presence in foreign media, in the context of the performances of Polish athletes and teams participating in international competitions.
Get to know our app
With IMMapp, you can manage all your product and industry publications from your smartphone. With us, you can track mobile results not only from the internet and social media, but also from print, radio, and television. Everything in one place! It’s currently the only mobile app on the Polish market that allows you to monitor all types of media.
