Monitor all media in one tool Measure the effects of promotional activities Evaluate the media impact of a brand or project Build trust and community engagement Protect your reputation Effectively reach journalists and influencers Study the effectiveness of sponsorship activities Check your brand visibility in AI responses See which sources the AI uses to recommend brands
The Institute of Media Monitoring (IMM) is a 100% Polish technology company that has been providing the highest quality media monitoring and analysis solutions for over two decades. We search and analyze information from over 1,800 press titles, almost 400 radio and television stations, 420,000 portals, forums, and blogs, millions social media profiles, as well as podcasts, newsletters and video channels. We also monitor creative and advertising spend from press, radio, and television. We aggregate media sentiment indices in real time. We present media visibility results for over 50 industries and 1,250 brands in the widely available, free research panel IMMrank.com. The IMMgeo.com tool allows you to track brand visibility against the competition in the responses of the most popular AI models. We also provide a list of sources most frequently cited by AI in generating recommendations.
Monitor brand information in real time from over 420,000 online portals, forums, and blogs
350+ RTV stations
Check and control your brand’s information and advertising in media reaching millions of recipients with the help of monitoring data from over 350 radio and television stations across the country
1800 press titles
Confirm ad placements, verify information, and maintain your reputation in national, regional, and local newspapers by monitoring over 1,800 press titles across the country
mln+ social media profiles
Track community feedback and engagement, communicate with fans, and respond to sales signals with the support of thorough monitoring of millions social media profiles
Research media visibility and brand image in the media.
Thanks to our analyses, you can check the media power of brands, the image of companies, institutions and individuals, and the effectiveness of communication, advertising and sponsorship activities.
IMM reports provide ample inspiration for communication and product and service development. You’ll learn where you stand among your competitors. You’ll identify the most effective communication channels and projects that have effectively differentiated your brand. You’ll receive lists of media outlets, journalists, and influencers who most frequently mention your brand, along with data on the reach and value of your messages.
You’ll learn about customer needs and their opinions. You’ll also review the media position, advertising spending, and sponsorship value of your competitors, allowing you to plan your next promotional campaigns more effectively. You’ll also learn where your competitors advertise and what creatives they create.
With the IMM Platform, you can thoroughly analyze the monitoring results for the keywords you specify from all media: press, radio, television, internet, social media, and podcasts.
You can also share a daily list of current information with your colleagues by sending an online newsletter.
Thanks to the Analysis module, you can check the effectiveness of your promotional activities on an ongoing basis using interactive charts that you can download in many formats.
Track your brand's visibility and position in AI Search responses.
With IMMgeo, you can track your brand’s visibility and position in responses from popular LLM models (Chat GPT, Google AI Overview, Claude, Gemini, Deepseek, Perplexity, Grok and AI Mode).
You’ll see how AI describes your brand and whether it even considers it in product or service recommendations for user queries.
You’ll learn about the most valuable sources and domains cited by AI Search, as well as the specific content used to generate chatbot responses.
With IMMgeo, you’ll receive an archived, complete database of responses that you can always access.
The adMonit service will enable you to monitor advertising and sponsorship activities and track advertising expenditures by monitored brands in the press and radio and television.
Check whether your media plans are being correctly implemented by broadcasters or use ready-made reports on advertising broadcasts.
Thanks to convenient alerts, you will be informed about each new advertising campaign within 48 hours.
Access to a daily updated creative bank will be a source of inspiration for your creative process.
Reach 16,000 journalists from all media outlets and social media influencers precisely and effectively.
Thanks to the extensive list of topics, industries and specializations, you can be sure that your information will exactly meet the interests of selected journalists and opinion leaders.
In mediaContact you can check the results of sending a press release, including its popularity, in real time.
Monitor information from portals and social media 24/7.
Newspoint gives you the ability to independently configure the details of the monitored phrase, including: variations, capitalization, exclusions, distances, and phrase multiplicity.
Follow posts, opinions, and comments, and engage in discussions. Check your results in the interactive Analysis module.
Search results are updated in real time, and monitoring materials are available immediately after their publication.
Find out why so many brands around the world trust us!
I cannot imagine managing communications without effective media monitoring. A brand’s reputation is built not only by what it says about itself, but, above all, by what others say about it. The IMMapp application allows me to keep track of publications concerning T-Mobile in real time, analyze trends, and identify topics that could impact our image. It is also a key tool for crisis communications.
We collaborate with IMM on media monitoring, covering the press, the internet, radio and television stations, and social media. The monitoring results are delivered daily in the form of a customized bulletin containing brief summaries of the clippings, as well as through periodic (weekly and monthly) in-depth quantitative and qualitative reports.
The services provided by IMM are carried out with due diligence, in accordance with our guidelines, and meet the Ministry’s requirements. Our cooperation with IMM is proceeding smoothly, and the quality of their services is entirely satisfactory. In situations requiring urgent intervention or a prompt response, the Communications Department can rely on ongoing support from a dedicated account manager and the timely delivery of media materials.
The Internal Communications Agency (Veolia Centrum Usług Wspólnych Sp. z o.o.) collaborates with IMM for media monitoring services (covering press, the internet, radio, and television). As part of this partnership, we have continuous access to a platform that allows us to track publications in real time, and we receive daily, customized email bulletins (prepared according to our specific guidelines). Furthermore, whenever the need arises, we can always count on prompt and professional support from the IMM team.
All services are delivered reliably and in line with our expectations. We highly recommend Instytut Monitorowania Mediów S.A. as a proven and dependable business partner.
We thank you for our long-standing and excellent collaboration. Daily media monitoring provided by IMM allows us to stay current on market trends and CSRinfo's media exposure. We also thank you for your invaluable support in implementing our research projects.
The advantages of IMM's services include a broad database of monitored sources, an intuitive and comprehensive platform enabling the creation of reports and summaries, and a high standard of customer service. We highly value our collaboration with IMM and recommend the Institute as a reliable, flexible, and trustworthy business partner.
Thanks to comprehensive analyses, the Polish Tourist Organisation (POT), as well as participating entities such as sports clubs and organizations, received detailed data on Poland's presence in foreign media, in the context of the performances of Polish athletes and teams participating in international competitions.
Control your media monitoring results on your phone
With IMMapp, you can manage all your product and industry publications from your smartphone. With us, you can track mobile results not only from the internet and social media, but also from print, radio, and television. Everything in one place! It’s currently the only mobile app on the Polish market that allows you to monitor all types of media.