Analysis and comparison of advertising expenditure in press, radio and television
Only with IMM you can compare the advertisements monitoring results with the effects of other communication activities and also compare the popularity of competitors in media with their advertising activities.
Constant insight into advertising expenditure in the industry!
Accessibility and convenience
adMonit tool is a convenient way for monitoring and analysing the competition’s new advertising campaigns in one application. You will quickly check the correctness of the execution of media plans according to brands and industries and you will be able to plan the advertising budget. You will also receive access to a bank of RTV spots and press ads from archived advertising campaigns.
Quick update and extensive scope
You will receive notifications about new campaigns within 48 hours of the first ad broadcast. The next ones will be available already in a few hours since their broadcast in media.
Convenient reporting
Advertising expenditure data are given according to the official price lists (net values) of radio and television stations and press. You will be provided with a range of parameters describing the advertisements. You can develop reports on your own or to order them with IMM.
Integration with IMM’s other functionalities
You can combine the monitoring of advertisements with the monitoring of content at any time and browse the combined monitoring results in IMM Platform. You will find all data for analyzing marketing activities in one tool.