Control the media monitoring results on your phone
With the application IMMapp you can manage the publications on your products and your industry directly from your phone. With our application, you can remotely follow the media monitoring results not only from the Internet and social media but also from press, radio and television. All in one place! Currently, there is only one such tool on the Polish market for monitoring of all media types on the phone.
Download IMMapp and control publications in the media anywhere you are,
even before you turn on your computer!
React immediately to social media interactions, share the effects of communication activities with your co-workers, prevent the image crises
With IMMapp, you don’t just read publications, you listen to them too!
Are you a fan of podcasts and audiobooks? With IMMapp, you don’t have to read all the monitored publications – you can also listen to them too! Now, you are up to date with the media release even with a phone in your pocket! It just takes activating AUDIO option found next to a given publication and the speech synthesizer will present the monitored content.
Potential image crisis? With IMMapp you will be the first to know!
With IMM, you can manage communication activities even more effectively! With the activated PUSH option, you are the first to know about what happens in the media – from your own phone. The application signalises it each time when the media bring any new piece of news about a given subject.
You are managing the media clipping right here and right now!
You can instantly react to social media interactions, share the effects of communication activities with your co-workers and stakeholders and prevent the image crisis situations. The option SHARE enables to immediately share the monitored content with others, using the most popular communicators installed on the user’s device.
With IMMapp, you immediately know the value of each publication!
Apart from the Advertising Value Equivalent (AVE), which expresses the sum of money which would have to be spent on publishing or broadcasting a given piece of information if it was an advertisement, or the reach, which indicates the number of potential contacts with the media release (reach), the automatic colour-coding of publications enables the IMMapp to indicate if a given material is positive (green colour), neutral (grey colour) or negative (red colour) in the angle of the monitored subject.
With the Analytical Module on IMMapp, you can analyse the effects with the use of charts
In the application, you can constantly verify progress of communication – using simple charts you can check the quantity and AVE of publications for selected catalogues over a week, a month or any other freely chosen timeframe and also the percentage of publications of negative, neutral and positive sentiment.
