Evaluate the effects of PR quickly and measure the campaigns in social media
Valuable data from the monitoring of all media is only the beginning. In IMM, we translate them into strategic information presented as transparent reports. Our analyses accurately evaluate media power of brands, media image of companies and the effectiveness of a communication strategy.
Concentrate on what develops your communication
Media image reports, benchmark reports and analyses of crisis situations
In IMM reports you will find numerous inspirations for communication, you will check the position in media, plan promotional activities and identify your customers needs. Reliable reports are compiled based on numerous indices (e.g. overtone, reach, advertising value equivalent, social media engagement), and they are developed by a team of specialists.
Sponsorship analysis and reports
With the IMM report you will evaluate the legitimacy of carrying out the sponsorship activities. You will get full data verifying the image potential of a team or an athlete. You will analyze the media coverage of the sponsored event and its impact on the value of the promoted brand. In our research, we demonstrate the value of involvement and return on investment in sponsorship.
Mapping of the sponsored person
We analyze millions of sports-related publications. We track the presence of athletes in all types of media in Poland and abroad. Based on the results of the monitoring, we present the sponsorship potential of athletes, including juniors, and also changes in the popularity of the analyzed sports disciplines. We help to select a sponsorship project that corresponds to the values of the promoted brand.
Reports tailored to individual orders
Our team of specialised industry analysts develops individual reports in line with a customer’s guidelines or recommends author solutions adjusted to specific research objectives.
Social media analyses
With the analyses based on social media monitoring, you will extend the reach to a target group, identify new overlapping areas with customers, meet the influencers and establish contacts with the opinion leaders.
Personalised media reviews and newsletters
Use our tools and additional services to save time and constantly optimise costs of labour for daily media reviews, writing summaries and making translations.