Radio and television monitoring

We search for the information on radio and television under 24/7 system. Radio and television monitoring results are available within two hours since the broadcast time. You get access to the monitoring results in IMM Platform online and via the system of convenient alerts.

Until now, we have only had access to the Internet publications. We think that the biggest advantage of IMM consists in its capability of monitoring also press publications as well as radio and television broadcasts. This is a value added to use because, as we have found out, many of this kind of publications have had escaped our attention so far.Anna Iżyńska, Open Cages European Organisation

You can analyse and browse the materials from broadcast items monitoring in the Analytics Module. If you order the monitoring of advertisements – you can compare the results in one place.

We value the Platform’s transparency of functioning thanks to which we get an unceasing and easy access to the materials of our interest. Józefina Bartyzel, Krystyna Janda Foundation for Culture.

We describe the materials with additional information on the effectiveness of reach (reach), the advertising value equivalent (AVE), overtone of the material and many other indices that facilitate the reporting and the analysis of a communication.

We find generating reports in Excel highly useful because it gives us an opportunity to compare the effectiveness of our activities in specific months and selected timeframes based on AVE and reach indices. Anna Iżyńska, Open Cages European Organisation.

Monitoring of radio and television in IMM is the guarantee of the highest standards. Materials from the media are analysed by trained analysts and researchers.